Saturday, 25 September 2010

All arses were NOT created equal.

Levi's finally got it right!

They have designed jeans not just for the anorexic stick insect super models but for the curvier figure.  The REAL woman.

The Levi’s Curve ID jeans are designed to fit the curves of a woman’s body. They focus on shape and proportion, rather than just size. After being measured at the waist and hips, a woman is defined as either:

Slight Curve: for the woman whose jeans usually fit in the hips and thighs but are too tight in the waist

Demi Curve: for the woman whose jeans usually fit in the waist, but don’t flatter the figure

Bold Curve: for the woman whose jeans usually fit in the hips and thighs, but gap in the back.


MMBB said...

I'll believe THAT when they send me a pair. It's good they're trying new things, but to say "too tight in the waist". WTF they don't even have a waist, they have a 'waistband' but it goes round your hips. Stupid waistbands are always too tight..

Tell levi to email me.

(Too many bad experiences with jeans)

Akelamalu said...

Being the 'slight curve' I find men's jeans usually fit better because they have a bigger waist but I'll look out for Levis now!

Michael said...

Imagine-actually making clothes to fit the body of actual real women, with hips and everything? What a revolutionary concept!

The shame of it all is that a)women with hips are not the exception, but the rule, b)there is nothing AT ALL wrong with healthy, wide, womanly hips, and c)the fact that clothes manufacturers took so long to realize this.

The Invisible Seductress said...

they got it right this time!!

Jill said...

I'm so looking forward to buying a pair of these!

secret agent woman said...

They're damned expensive, though. And in the meantime, they've discontinued the one style in juniors sizes that fit me perfectly - the 528 curvy cut. I'm not happy about it.

Copyboy said...

Guess we get no shots? haha. have a great weekend.

W.C.Camp said...

When is somebody going to make hats with this same concept IN MIND? "Knobby, Encephalitis, Pinhead, Empty - A hat for all CAPS!" W.C.C.

cat said...

Saw this in Cosmopolitan - did you see the "Eve" one - only for Africa - bloody brilliant.

Greig Byrne said...

well this is encouraging - i shall forward it to my future wife who is curvy and absolutely marvellous with it.

thanks! :)

A Daft Scots Lass said...

I am MASSIVE curve but they don't seem to have that one.


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