Wednesday, 12 January 2011

Elle Magazine Deep in the Shizzle

It looks like Elle had quite the white Christmas.

The stunning Bollywood actor and former Miss World Aishwarya Rai Bachchan is featured on the cover of Elle Magazine looking far paler than she is in real life. Most fans are up in arms and an appalled Ms. Bachchan is considering a lawsuit against the magazine.

Consumers have long been inundated with ads that use prominent Bollywood actors to promote skin-lightening products.  In a country that produces gorgeous women of color, it is sad that Ms. Rai-Bachchan, who is relatively light-skinned, is one of the very few with some cross-over appeal.  To see magazines like Elle further enforce the color hierarchy of crossover appeal by making Aishwarya appear lighter-skinned is a slap in the face.

This is the second racial debacle surrounding Elle. The American version was criticized for its October 2010 issue, which featured actress Gabourey Sidibeon on one of its four celebrity covers with noticeably lighter skin than her natural complexion.
 
Should Elle Magazine make a commitment to move away from using white as a standard for beauty, and should we demand a public statement and apology? 


Tell me what you think.

8 comments:

Akelamalu said...

I am against airbrushing of any description and applaud magazines that use 'real' women as models without touching up the pics to make them look slimmer.

Joker_SATX said...

I can imagine that it must be shocking to look at a magazine cover after a photo shoot and utter the words, "That's not me".

Elle, like Cosmopolitan and all the others had better get their act together.

blueviolet said...

I think if they alter a photograph from its reality in any way there should be a disclaimer stating how it was altered.

Jen Sparkles said...

I say it is 100% wrong. There are beautiful women in every shade! This is absolutely wrong on every account. Why not just use a raw photo of the beautiful woman?

Monkey Man said...

Sorry....it's Elle magazine! Does it really matter???? None of that is real world anyway. If it even remotely resembled real world, people like you would kick their ass continue to call them out for the veiled bigots they are. Good work, Lass.

Ami said...

I don't read that shit anyway. Not the least bit interested. They're publishing an airhead magazine that is meant to be read by shallow,narcissitic airheads.

And it's their magazine. They should have total creative control.
Even if what they do is stupid and pointless. Which it is.

Michael said...

Totally agree with blueviolet. There is nothing at all wrong with Indian women, and if Elle had half a brain, they would realize that.

SuciƓ Sanchez said...

Would create more jobs for Scots lasses?

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