Sunday, 3 April 2011

Brazillian Blow

At first when I heard this new concept, I thought - WTF?

We all know what the Brazillian Wax is and what it looks like - now Brazillian Blow?  I thought "Jaysus, I have to find out what THAT is!"

Well, Plonkers, its a new Progressive hair straightening system that has finally arrived in South Africa!  It's not dirty at all!  (I must say I was a little disappointed)

Here's what its all about...

Its a Hydro Progressive Hair Straightening, or more popularly known as the Permanent Blow Dry.

Girls with unruly curls, celebrate: a new straightening system from Brazil is arriving in South Africa, ready to tame even the worst-behaved hair. The process, called “hidro escova progressiva” (hydro progressive blow-dry) heat-seals the hair cuticle with keratin and vitamins (however this is not the same as keratin treatment as that is only a surface treatment).

Progressive hair straightening is a method of breaking the hair structure and rebuilding it in a new way and it really wipes out the frizz. Unlike Japanese thermal straightening, which is basically a perm in reverse, the Progressive straightening system causes minimal damage to the hair. 

Applications last about 3-4 months, depending on the hair type. However, as the name implies, the treatment is progressive, and each time you have it done, your hair becomes straighter with less frizz.

What makes it different?

Unlike other straightening systems (Ukon or Japanese straightening) the treatment will fade away gradually, meaning that it will eventually grow out and leave you with natural waves once more (less frizz though). It also takes less salon time and generally costs less than the Yuko or Opti-Smooth system. The treatment leaves the hair with more body than the Yuko System and can be used on dyed/bleached as well as virgin hair. The system is also more cost effective as no special equipment is required. Also, the Tropical system does not have formaldehyde in as some of the other Brazilian blow dry treatments have. Formaldehyde can cause poisoning for both stylist and client.

What the celebrities are saying

The Secret is out.  Nicole Richie recently took to her Twitter account to recommend "Brazilian Blow Dry" after a fan asked what she does to maintain her straight and frizz free hair.

"A good friend turned me on to a new hair straightening method called the Brazilian blow dry and I’m completely inspired to share it with you! I have curly hair and it can be quite a headache to deal with. If you have curls, I’m sure you know what I’m talking about.  Hours spent blow-drying and avoiding the rain and humidity. I always thought I could never be one of those girls who just leaves the house without doing her hair… until now." - Nicole Richie.
At  R900 a pop!  I won't be rushing out anytime soon (unless I get a a fat surprise bonus - who the fuck am I kidding) to get the Brazzie Blow.

Recently Megan set the table for dinner complete with cold beer, wine, condements and name cards. Bless her!  Thought I'd share it with you guys...

My silly family

Megan's table setting

12 comments:

Edie Mindell said...

Yay!! I would love to try that Brazilian blow dry. I think this would end to my unruly hair days.:-) I love the pictures of your wacky family.:-)

Mike Smith said...

Scotland played Brazil in London last Sunday. I suspect a Brazilian Blow took a different meaning then...

Mo said...

I prefer the curls

Akelamalu said...

The results look amazing, I don't need it though as my hair is straight naturally.

Megan did a great job with the table setting. :)

Brian Miller said...

she did a great job on the table...and nice smiles. my hair is much too short to think of blow drying..

Andrew said...

You may wish to investigate this a little further before rushing off to the salon.

http://www.brazilianblowoutreviews.org/

Alice X said...

I need one of these!

Xmas Dolly said...

Tsk tsk tsk First you entice me with Margarita's at my place (I totally love them - frozen of course) & now you're talking about blow jobs! Tsk tsk tsk - Get it together girlfriend~! ROFL Well, I guess the two go together! LOL Have a good night!

Elliot MacLeod-Michael said...

Sounds nice. Really I would settle for any nationality.

Xmas Dolly said...

Your lips there are awfully intimidating. LOL Now here's a better one. I couldn't find your e-mail, and I just did the Spotlight Dance with the random.org, and you have been chosen for second place, and guess what the theme is??? ROFL Wait I have to compose myself LOL LMAO - OKAY okay I'm calm now ~hehe~ no no really. Guess what our theme is this week? LMAO - OKAY OKAY CONTROL MYSELF... IT'S CHRISTIAN MUSIC - Bahhhhhhhhh hahahaha. Now my friend you know I'm kidding right. I mean about the laughter not the theme. It really is Christian Music. Stop by for your linky, and get your copy. If I had your e-mail I would've sent it. CONGRATS MY FRIEND, AND HAVE A GREAT NIGHT!

Fiona said...

My sister got it done a few weeks ago and her hair looks fab. I think she paid close to R1500 for hers though.

Love the table setting...:)

cat said...

I actually seriously considered this, but my hairdresser was honest with me - it will take away the frizz, and help your blow-dry to keep longer, but you will still have to blow-dry. So not worth the R900 for me.

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