Is it a Boy? Is it a Girl?
A Dutch retail chain HEMA has hired a guy, Andrej Pejic, to hawk their lingerie products.
Fuck, if it can give a guy a pair of knockers, surely it will work for us, right Bitches?
HEMA has sent shockwaves through the world of fashion by using male model Andrej Pejic in its latest lingerie campaign.
The androgynous 20-year-old promotes the discount store’s new ‘Mega Push-Up Bra’ in a series of adverts that have shocked even the super liberal Netherlands.
The pouty star is pictured in two figure-hugging women’s dresses which flaunt the shapely curves the bra promises to deliver. Gives you two extra cups!
The controversial campaign has set tongues wagging on social networking sites, with the topic trending on Twitter just hours after the adverts were released.
One user tweeted: “That HEMA campaign is brilliant: Andrej Pejic sporting a push-up bra?!
“If a man looks good in that bra, it must be good stuff.”
Another added: “Andrej Pejic is the prettiest man woman known to man.”
Good shite indeed.
The Bosnian’s androgynous good looks have made him one of the in-demand models of the moment.